Telegram has become one of the very most popular messaging apps, with more than 800 million monthly active users. If you want to advertise your business, brand, or content, telegram ads cpm give you a great possiblity to reach a global audience.

Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public channels with more than 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with no less than 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable hyperlink to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach countless active users globally.

Privacy-Focused: No personal information tracking, so that it is a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, check out the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select which and country in places you want your ad to show up.

Create Your Ad Message

Write a shorter and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a url to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public areas channels with 1,000+ subscribers.

You can decide specific topics relevant for a business.

Step 3: Set Your Budget & Bid Price
Telegram Ads run on a cost-per-impression (CPM) model.

The minimum budget to own ads is €2 million ($2.1M), making it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids get better placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will check if your ad follows the principles).

Once approved, your ad will become appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, it is possible to still market your business using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.

Find popular Telegram channels related in your niche.

2. Use Telegram Bots for Marketing
Create automated bots to interact users, answer questions, or provide promotions.

Many businesses use Telegram bots for support and product recommendations.

3. Create Your Own Telegram Channel
Build an online community around your organization.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram can be quite a powerful approach to reach countless users, particularly if you have a big budget. However, if you’re a small company or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nevertheless be highly effective.